Marketing 2018-06-07T11:50:28+00:00

MARKETING

Marketing aims to ensure you deliver the optimal product or service into the marketplace at the right price. This requires you to

  • analyze your competition;
  • develop a profile of your target customer;
  • look at where you’re selling;
  • create an image for your company, product or service;
  • and determine the price levels that will give you the best combination of sales volume and gross profits.

Communication skill is essential for this job as you have to meet your clients and discuss with them on different subjects. Written skills are also necessary for this job because you have to write and validate the copy. Leadership is needed for the job so that you can manage and select your colleagues for the particular campaign.

REGISTER TO THIS SPECIALITY

Admission to this specialty is done on file study. Admission requires the following documents:

  • Photocopy of birth certificate
  • Photocopy of GCE A/L or any other equivalent certificate
  • 2 passport sized photos
  • Application form (available in school) or download it here  Application File
  • Be a holder of GCE A’LEVELS IN Sciences or BAC C,D,E,F

See one of our orientation experts at school for more information.

NB : Admission into this speciality is also possible through a contest exam. If you are amongst the best at the end of the contest, you can benefit from a wide range of gifts the school offers. Learn More

Structure of the program

Level 1 and 2

  • Business communication( common);
  • Case study in marketing;
  • Civics and moral education;
  • Computer Application in Marketing;
  • Computer for Business (common);
  • Consumer behaviour;
  • English (common);
  • French (common);
  • Introduction to Business(common);
  • Marketing planning;
  • etc…

By the end of the Marketing Programs, students should be anle to acquire in-depth knowledge on the following :

  • Application of the theory of Marketing Management to the planning and execution of Marketing functions, principles in Commerce and Industry;
  • Understanding Marketing technical forms, roles of Marketing in modern organisations through the use of cases, lectures and Marketing modelling assisgnments;
  • Develop marketing skills and growth through the practical applications of thory in modern business;
  • Respond to expected even changing business environment;
  • Understabd and meet the professional challenges which may await them (eg : Globalisation);
  • Acquire knowledge on creativity, innovation and productivity in development and intergration of marketing plans in human enterprise;
  • Anticipate and plan for the future through marketing research and social sciences.

A qualified marketer is opened to a wide range of job opportunities, amongst which :

  • Marketing Specialist
  • Social Media Manager
  • Search Engine Optimization Specialist
  • Email Marketing Manager
  • Web Content Writer
  • Web Producer
  • Product Manager
  • Marketing Analyst
  • Advertising Coordinator
REGISTER TO THIS SPECIALITY
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EDIMO EDIMO PATRICIA
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Dr Pierre KUATE
Dr Pierre KUATEDocteur
Celia Séraphine KAMTO
Celia Séraphine KAMTO Docteur