Liste des cours

BACHELOR Marketing Communication

Bachelor Degree

Semester 1

LPCMK511 : marketing planning
LPCMK512 :press and public relations
LPCMK513 : media plan and advertising efficiency measure
LPCMK521 : sponsorship and patronage
LPCMK522 : sociology of communication
LPCMK531 : information research methodology
LPCMK542 : inferential statistics
LPCMK532 : information system
LPCMK543 : accounting and financial management
LPCMK541 : communication and advertising law
LPCMK551 : english language
LPCMK552 : business creation

Semester 2

LPCMK642 : projects management
LPCMK641 : french expression and communication
LPCMK631 : human resources management
LPCMK633 :national and international business economic environment
LPCMK632 : advertising creation
LPCMK622 :report writing methodology and professional internship
LPCMK621 : tutored project
LPCMK613 : direct marketing and interactive communication
LPCMK612 : communications plan
LPCMK611 : digital communication